QRCA

Tom Rich

Tom is an experienced marketing professional and qualitative researcher. Over his 30-year career, he has faced pretty much every marketing challenge there is. Since founding TMR&A in 1996, he has conducted hundreds of research projects encompassing thousands of focus groups, one-on-one interviews and online studies. Drawing on his many years in brand management at Unilever and Nabisco, Tom takes an approach to his clients’ research needs that is simultaneously creative, strategic and pragmatic. In addition to a strong background in classical marketing and brand management, Tom is well versed in the principles of behavioral economics, and has been applying these principles to his clients' business challenges since founding his firm.

Tom received a BA in English from the University of Pennsylvania, and an MBA from the Amos Tuck School of Business Administration at Dartmouth College. He received his focus group moderator training from the Burke Institute, and is a member of the Qualitative Research Consultants Association (QRCA).

"Tom’s experience in brand management enables him to provide much more than other qualitative researchers. He blends his strong grasp of consumer insights with an understanding of marketing process and business decision making. This translates into thoughtful and relevant insights and recommendations. Furthermore, Tom’s skills as a moderator are exceptional. His ability to glean information using inventive and creative tactics is masterful."  
Anders Hemphill
Vice President of Marketing
and Brand Strategy
Superior Farms