Beyond Comfortable Shoes
"Beyond Comfortable Shoes" was delivered at the 2013 QRCA conference in San Diego CA, and then as a webinar in early 2014. This presentation provides a comprehensive guide to conducting small- and large-scale shopper insights studies.
Leave the Gun, Take the Cannoli
"Leave the Gun, Take the Cannoli" was delivered at the 2014 QRCA conference in New Orleans LA. This presentation introduces tradeoff analysis, a powerful tool for understanding consumer decision-making.
Analysis Without Paralysis
"Analysis Without Paralysis" is a masterclass presentation Tom has conducted many times for experienced researchers. It contains literally dozens of tools and techniques for designing qualitative studies and analyzing qualitative data.