Thomas M. Rich & Associates is a marketing strategy and qualitative research consultancy founded in 1996. Our philosophy is that market research must be firmly grounded in business issues, and must yield actionable insights.  We believe that the fundamental principles of marketing and branding never go out of style, and that truly strategic thinking is essential to resolving key marketing and branding challenges.  As such, we draw upon a variety of bodies of knowledge, including brand management, marketing research management, corporate strategic planning, brand portfolio management, psychology and behavioral economics.

We specialize in tackling the most complex marketing challenges, including:

• Branding and brand strategy
• Portfolio strategy
• Acquisition analysis
• Innovation and new product development, including concept writing and stimulus development
• Naming
• Advertising and packaging development
• Shopper strategy and insights

"Tom Rich's skills as a qualitative researcher are superb. He’s a thorough thinker, which translates into well-thought-out solutions to problems and deep analysis of findings. But Tom is also very strategically minded, with a strong sense of business realities, so I always know that his recommendations will make sense in the real world. I work with Tom any chance I get."

Peter Mackey
Managing Partner
and Global Qualitative Partner
Hall & Partners