Tom Rich’s healthcare experience runs both broad and deep – there is almost no healthcare area in which he has not worked. He has conducted research into nearly every OTC category, and has many years’ experience in a variety of pharma categories as well. This has provided him with a great deal of understanding about how to apply new research technologies to healthcare issues, including biometrics, online research tools, and qual/quant tools. Nearly all healthcare research centers upon decision-making – with providers choosing among possible therapeutic approaches, and patients choosing among providers or deciding whether or not to include alternative therapies in their treatments, etc. Understanding decision making requires a rigorous approach to research that employs analytic tools and techniques.
Tom is a recognized expert in this area.
Experienced at conducting research among a broad range of healthcare stakeholders including:
Physicians (GPs, family practitioners, specialists)
PAs
Nurses
Dieticians
Nutritionists
Diabetes Educators
Practice managers
Pharma reps
Clinical research associates and principal investigators
OTC and Other Healthcare Categories:
Analgesics
Antifungals
Cough and cold
Dental care
Digestive health
Home Care
Smoking cessation
Seasonal nasal allergies
Vitamins/minerals/supplements
Wound care
Rx Categories:
Acid reflux
ADD/ADHD
Arthritis
Atherosclerosis
BPS
Chronic pain
COPD
Diabetes
Dry eye/Sjogren’s Syndrome
Enteral feeding
Growth disorders
Learning disabilities
Metabolic disorders
Obesity and weight loss
Sleep apnea
Smoking cessation
Seasonal nasal allergies