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		<title>Thomas M. Rich &amp; Associates</title>
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			<guid><![CDATA[https://thomasmrich.com/2026/03/25/should-we-really-call-it-ai/]]></guid>
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			<title>Should We Really Call It AI?</title>
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			<title>Th.e Never-Ending Challenge Of Reinventing Yourself</title>
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			<title>Words matter. A lot!</title>
			<pubDate><![CDATA[Wed, 21 Jan 2026 15:58:56 +0000]]></pubDate>
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			<title>Sorry, What Were We Talking About?</title>
			<pubDate><![CDATA[Wed, 19 Nov 2025 12:30:44 +0000]]></pubDate>
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			<title>We’re All Family.</title>
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			<title>The Allure of Multitasking.</title>
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			<title>Walking The Hard Path.</title>
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			<title>There Are No Superpowers</title>
			<pubDate><![CDATA[Wed, 23 Jul 2025 14:49:17 +0000]]></pubDate>
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			<guid><![CDATA[https://thomasmrich.com/2025/03/26/if-only-life-had-an-undo-button/]]></guid>
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			<title>If Only Life Had an Undo Button</title>
			<pubDate><![CDATA[Wed, 26 Mar 2025 16:55:18 +0000]]></pubDate>
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			<title>You’re Never Too Young to Be Old and Grumpy.</title>
			<pubDate><![CDATA[Wed, 26 Feb 2025 19:48:40 +0000]]></pubDate>
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			<title>The Lesson That Lasts</title>
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			<title>Control What You Can. Forget the Rest.</title>
			<pubDate><![CDATA[Wed, 22 Jan 2025 18:02:36 +0000]]></pubDate>
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			<guid><![CDATA[https://thomasmrich.com/2024/12/18/life-is-not-an-edward-hopper-painting/]]></guid>
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			<title>Life is not an Edward Hopper Painting.</title>
			<pubDate><![CDATA[Wed, 18 Dec 2024 13:43:41 +0000]]></pubDate>
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			<title>Newsletter Sign Up</title>
			<pubDate><![CDATA[Fri, 14 Mar 2025 21:54:56 +0000]]></pubDate>
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			<title>The Uncertainty of Certainty.</title>
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			<title>The Slippery Slope of Apathy.</title>
			<pubDate><![CDATA[Wed, 23 Oct 2024 17:49:08 +0000]]></pubDate>
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			<title>Tom</title>
			<pubDate><![CDATA[Tue, 10 Dec 2024 17:01:33 +0000]]></pubDate>
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			<title>The Myth of Rational Decision Making.</title>
			<pubDate><![CDATA[Wed, 20 Nov 2024 14:10:06 +0000]]></pubDate>
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			<title>Honey Badgers Don’t Care. Why Should You?</title>
			<pubDate><![CDATA[Mon, 23 Jun 2025 15:41:11 +0000]]></pubDate>
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			<guid><![CDATA[https://thomasmrich.com/2024/08/21/the-essential-link-between-thinking-and-writing/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2024/08/21/the-essential-link-between-thinking-and-writing/]]></link>
			<title>The Essential Link Between Thinking and Writing</title>
			<pubDate><![CDATA[Wed, 21 Aug 2024 17:32:17 +0000]]></pubDate>
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			<guid><![CDATA[https://thomasmrich.com/2024/06/19/keep-your-eye-on-the-north-star/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2024/06/19/keep-your-eye-on-the-north-star/]]></link>
			<title>Keep Your Eye on the North Star</title>
			<pubDate><![CDATA[Wed, 19 Jun 2024 17:10:04 +0000]]></pubDate>
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			<title>Using Humor to Improve Conversation.</title>
			<pubDate><![CDATA[Wed, 17 Jul 2024 15:40:02 +0000]]></pubDate>
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			<guid><![CDATA[https://thomasmrich.com/2024/05/15/hope-is-the-flip-side-of-fear/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2024/05/15/hope-is-the-flip-side-of-fear/]]></link>
			<title>Hope is the Flip Side of Fear</title>
			<pubDate><![CDATA[Wed, 15 May 2024 15:09:47 +0000]]></pubDate>
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			<guid><![CDATA[https://thomasmrich.com/2024/04/17/how-to-make-any-problem-worse/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2024/04/17/how-to-make-any-problem-worse/]]></link>
			<title>How To Make Any Problem Worse.</title>
			<pubDate><![CDATA[Wed, 17 Apr 2024 14:52:14 +0000]]></pubDate>
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			<guid><![CDATA[https://thomasmrich.com/2023/10/18/talking-listening-and-waiting/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2023/10/18/talking-listening-and-waiting/]]></link>
			<title>Talking, Listening and Waiting</title>
			<pubDate><![CDATA[Wed, 18 Oct 2023 13:11:23 +0000]]></pubDate>
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			<guid><![CDATA[https://thomasmrich.com/2023/11/15/introduce-yourself-with-a-story/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2023/11/15/introduce-yourself-with-a-story/]]></link>
			<title>Introduce Yourself with a Story.</title>
			<pubDate><![CDATA[Wed, 15 Nov 2023 15:48:40 +0000]]></pubDate>
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			<guid><![CDATA[https://thomasmrich.com/2024/02/14/how-incentives-drive-outcomes/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2024/02/14/how-incentives-drive-outcomes/]]></link>
			<title>How Incentives Drive Outcomes</title>
			<pubDate><![CDATA[Wed, 14 Feb 2024 22:48:50 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2024/03/13/the-common-sense-trap/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2024/03/13/the-common-sense-trap/]]></link>
			<title>The Common Sense Trap</title>
			<pubDate><![CDATA[Wed, 13 Mar 2024 12:59:46 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2023/12/13/the-stone-in-my-pocket/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2023/12/13/the-stone-in-my-pocket/]]></link>
			<title>The Stone in My Pocket.</title>
			<pubDate><![CDATA[Wed, 13 Dec 2023 18:08:35 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2024/01/16/balancing-burden-and-privilege/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2024/01/16/balancing-burden-and-privilege/]]></link>
			<title>Balancing Burden and Privilege</title>
			<pubDate><![CDATA[Tue, 16 Jan 2024 14:35:02 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2023/09/13/if-you-cant-turn-left-turn-right/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2023/09/13/if-you-cant-turn-left-turn-right/]]></link>
			<title>If You Can’t Turn Left, Turn Right.</title>
			<pubDate><![CDATA[Wed, 13 Sep 2023 16:43:29 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2023/08/16/the-superpower-of-not-being-wrong/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2023/08/16/the-superpower-of-not-being-wrong/]]></link>
			<title>The Superpower of Not Being Wrong.</title>
			<pubDate><![CDATA[Wed, 16 Aug 2023 16:34:05 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2023/07/19/powerful-tools-use-with-caution/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2023/07/19/powerful-tools-use-with-caution/]]></link>
			<title>Powerful Tools: Use With Caution</title>
			<pubDate><![CDATA[Wed, 19 Jul 2023 17:58:27 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2023/04/19/the-power-of-non-verbal-cues/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2023/04/19/the-power-of-non-verbal-cues/]]></link>
			<title>The Power of Non-Verbal Cues</title>
			<pubDate><![CDATA[Wed, 19 Apr 2023 17:02:16 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2023/05/17/moral-hazard-its-everywhere/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2023/05/17/moral-hazard-its-everywhere/]]></link>
			<title>Moral Hazard – It’s Everywhere</title>
			<pubDate><![CDATA[Wed, 17 May 2023 15:12:57 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2023/03/15/the-myth-of-willpower/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2023/03/15/the-myth-of-willpower/]]></link>
			<title>The Myth of Willpower.</title>
			<pubDate><![CDATA[Wed, 15 Mar 2023 16:56:25 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2023/02/15/virtue-signaling-what-it-is-and-why-it-matters/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2023/02/15/virtue-signaling-what-it-is-and-why-it-matters/]]></link>
			<title>Virtue Signaling: What It Is And Why It Matters.</title>
			<pubDate><![CDATA[Wed, 15 Feb 2023 14:34:01 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2023/01/11/when-to-trust-your-intuition/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2023/01/11/when-to-trust-your-intuition/]]></link>
			<title>When To Trust Your Intuition.</title>
			<pubDate><![CDATA[Wed, 11 Jan 2023 18:14:22 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2022/12/12/supporting-local-businesses-during-the-holiday-season/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2022/12/12/supporting-local-businesses-during-the-holiday-season/]]></link>
			<title>Supporting Local Businesses During the Holiday Season.</title>
			<pubDate><![CDATA[Mon, 12 Dec 2022 19:28:04 +0000]]></pubDate>
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			<guid><![CDATA[https://thomasmrich.com/]]></guid>
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			<title>Home</title>
			<pubDate><![CDATA[Fri, 14 Mar 2025 23:06:07 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2022/11/09/focus-on-what-people-actually-say/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2022/11/09/focus-on-what-people-actually-say/]]></link>
			<title>Focus On What People Actually Say</title>
			<pubDate><![CDATA[Fri, 11 Nov 2022 13:52:42 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2022/08/17/outrage-in-the-face-of-the-outrageous/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2022/08/17/outrage-in-the-face-of-the-outrageous/]]></link>
			<title>Outrage In The Face Of The Outrageous.</title>
			<pubDate><![CDATA[Wed, 17 Aug 2022 17:38:00 +0000]]></pubDate>
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			<guid><![CDATA[https://thomasmrich.com/2022/10/12/on-avoiding-conflict/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2022/10/12/on-avoiding-conflict/]]></link>
			<title>On Avoiding Conflict.</title>
			<pubDate><![CDATA[Wed, 12 Oct 2022 18:24:22 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2022/09/14/the-debating-society-principle/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2022/09/14/the-debating-society-principle/]]></link>
			<title>The Debating Society Principle.</title>
			<pubDate><![CDATA[Wed, 14 Sep 2022 17:32:32 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2023/06/14/the-best-way-to-learn-from-mistakes/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2023/06/14/the-best-way-to-learn-from-mistakes/]]></link>
			<title>The Best Way To Learn From Mistakes</title>
			<pubDate><![CDATA[Wed, 14 Jun 2023 15:00:27 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2022/07/20/you-i-respect-your-opinion-maybe-not/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2022/07/20/you-i-respect-your-opinion-maybe-not/]]></link>
			<title>You, I Respect. Your Opinion, Maybe Not.</title>
			<pubDate><![CDATA[Sat, 23 Jul 2022 13:06:06 +0000]]></pubDate>
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					<item>
			<guid><![CDATA[https://thomasmrich.com/2022/06/27/whats-worse-a-bad-answer-or-no-answer/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2022/06/27/whats-worse-a-bad-answer-or-no-answer/]]></link>
			<title>What’s Worse – A Bad Answer Or No Answer?</title>
			<pubDate><![CDATA[Mon, 27 Jun 2022 17:24:21 +0000]]></pubDate>
		</item>
					<item>
			<guid><![CDATA[https://thomasmrich.com/2020/07/13/remember-eleanor-rigby/]]></guid>
			<link><![CDATA[https://thomasmrich.com/2020/07/13/remember-eleanor-rigby/]]></link>
			<title>Remember Eleanor Rigby?</title>
			<pubDate><![CDATA[Tue, 14 Jun 2022 17:24:06 +0000]]></pubDate>
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			<link><![CDATA[https://thomasmrich.com/blog/]]></link>
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			<pubDate><![CDATA[Mon, 08 Feb 2021 02:59:44 +0000]]></pubDate>
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